In this spec project, we discovered Orville Redenbacher had the best popped-to-unpopped ratio in the business, so we positioned that as they were the best at killing off kernels.
This is βThe Poppening.β
![print1-new.jpg](https://images.squarespace-cdn.com/content/v1/648c85b592bc800dc6eef018/f087793b-6aa0-4b6e-9545-db66e1f8aa82/print1-new.jpg)
![print2-new.jpg](https://images.squarespace-cdn.com/content/v1/648c85b592bc800dc6eef018/8914e64e-8883-4406-a846-2403c3cb07e0/print2-new.jpg)
![print3-new.jpg](https://images.squarespace-cdn.com/content/v1/648c85b592bc800dc6eef018/e664f29c-0296-4ece-aaa8-d11261bc1fad/print3-new.jpg)
In this spec project, we discovered Orville Redenbacher had the best popped-to-unpopped ratio in the business, so we positioned that as they were the best at killing off kernels.
This is βThe Poppening.β